TRANSPARENCY
Our supply chain transparency offers you an insight into where, why and how we work and with whom.
Transparency offers our loyal customers better choices, enabling positive impact through purchasing decisions.
Driven by our unstoppable spirit, we are continually striving for excellence and improvement in our collections in response to customer feedback, celebrating the feminine silhouette in a realistic size range of 6 – 18.
We want our customers to feel proud wearing our collections, knowing the supply chain from field to finished product is made with respect to the planet, its people, and agriculture.
We source our fashion fabrics from our partners who search the globe for surplus end of season - or "dead stock" fabrics from premium brands. This partnership assists us in removing the use of virgin fabrics from our fashion collections wherever possible, representing around 95% of total fabric supply.
In the past, these fabrics were bound for landfill or burned due to elite branding practices. With a renewed light shone on these practices, positive steps in circularity have been achieved.
Our activewear and yoga fabrications are knitted in Melbourne in either our bespoke blend of GOTS certified organic cotton or Good Earth Cotton. Good Earth cotton is grown in New South Wales, and is recognised for its sustainable and innovative farming practices.
None of the fabrics we use are made from petrochemicals, we figure wearing polyester or plastic is actually pretty grose. Polyester is plastic, plastic is petrol, petrol is oil. Let’s leave the oil in the ground…
A driving factor in our production and pre production focuses on ensuring our garments will stand the test of time, when they do eventually shuffle off this mortal coil, they will not be a hindrance for the earth to process, due to their natural origin.
We adhere to the concept of choosing less, choosing better. If something is suspiciously cheap, it has probably been made in slavery. Fast Fashion is produced in factories in under developed countries where conditions are often unsafe, unmonitored, and unfair. Employees in these environments work staggering hours to impossible deadlines, often enduring sexual or physical harassment. Forced overtime is common place, as is bonded labour and child labour.
Fast Fashion and bulk purchased clothing cannot be produced ethically as it relies on enormous volume outputs within such short lead times.
Supply is always driven by consumer demand, so we have the power to change this as consumers, and for us, as makers.