BAY Active is a female founded, purpose driven brand of women’s activewear and fashion based in Byron Bay.

We are 100% Australian made, from field to finished product.

In the beginning, our activewear was made from GOTS certified organic cotton. We are now proudly producing in Australian grown Good Earth Cotton, milled and dyed in Melbourne with sewing carried out in Sydney. 

Our purpose largely derives from a resistance and rebellion against Fast Fashion, and is focused on demonstrating supply chain transparency as the only way forward. We aim to shift the current mindset around what value actually means, with a focus on quality over quantity. 

Our activewear is tough and durable - built for any workout you can serve it! Our team and customers train in all areas of health and well being from Yin yoga, Vinyassa, strength, & conditioning, mobility, intense cardio, dance, and Martial Arts. Our cotton blend is bespoke and made to stand the test of time.

All collections are carefully considered, made to celebrate the feminine form in an inclusive size range of 6 - 18, embracing and imparting the dream lifestyle of effortless style, in a timeless and classic aesthetic. 

We focus on a quality hierarchy, from the materials we source, to our Australian production team, the best in the business. Our production is now 100% Australian made. 2% of the brands’ certified organic cotton basics category was previously carried out in certified Fair Trade factories in India and Bangladesh, empowering women in their trade.

We’re dedicated to bringing a premium alternative to polyester and synthetics, AKA - petrol, a derivative of oil. We figure mining oil for clothing isn’t that smart or in keeping with the protection of our planet.

Working toward a circular economy, our fashion collections are made from dead stock fabrics otherwise bound for landfill. 

The industry in which we work is one of the dirtiest industries in the world -  currently, second only to the oil industry in terms of pollution. The fashion industry is also fraught with modern day slavery. We can’t see how wearing something made in slavery can be beautiful in any way, so we offer full transparency across our supply chain.

Our Flagship store and warehousing is located in our home town of Byron Bay.

We have a truly dedicated customer service team, delighted to assist and support every step of every purchase. We know without you, we are nothing. Thank you.